Rebranding
Strategic Rebranding Services in the UAE
Is your brand ready for a fresh start? At Lemerit, we offer professional rebranding services in the UAE to help businesses evolve, stay relevant, and connect better with modern audiences. Whether you’re based in Dubai, Abu Dhabi, Sharjah, Ajman, Ras Al-Khaimah, or Umm Al Quwain, we ensure your brand transformation reflects growth and purpose.
What Is Rebranding?
Rebranding involves changing your business’s image, messaging, or identity to align with new goals, target markets, or industry shifts. It can be a partial refresh or a full overhaul—including your logo, color palette, brand voice, and visual identity. Our rebranding experts in the UAE guide you through a strategy-driven transformation that revitalizes how your audience sees you.
When Should You Consider Rebranding?
- ✔️ Business has grown or pivoted
- ✔️ Current branding looks outdated
- ✔️ Mergers, acquisitions, or restructuring
- ✔️ Reputation recovery or brand perception issues
- ✔️ New target audience or geographical expansion
Our Rebranding Process
- Brand Audit: Evaluate your current brand perception and market position
- Strategy & Positioning: Define the new direction, vision, and messaging
- Visual Redesign: New logo, brand colors, typography, iconography
- Voice & Tone Update: Rewrite taglines, mission statements, brand voice
- Asset Implementation: Apply new branding to website, stationery, ads, etc.
- Rollout Strategy: Phased or big-bang launch tailored for UAE markets
Rebranding Solutions by Region
- Dubai: Modern, digital-first rebrands for tech and luxury sectors
- Abu Dhabi: Government, institutional, and bilingual rebranding
- Sharjah: Academic, nonprofit, and cultural rebranding strategies
- Ajman: SME rebranding with cost-effective identity refresh
- Ras Al-Khaimah: Tourism and real estate rebranding services
- Umm Al Quwain: Local retail and service business rebranding
Our UAE Rebranding Packages
- Brand Refresh: Minor changes to logo, colors, tagline – ideal for startups
- Partial Rebrand: Visual update with new messaging and tone of voice
- Complete Rebrand: Full identity overhaul, ideal for businesses scaling or pivoting
Benefits of Rebranding with Lemerit
- ✔️ Expert UAE market positioning
- ✔️ Brand consistency across all customer touchpoints
- ✔️ Increased customer engagement and perception
- ✔️ Bilingual brand materials (English and Arabic)
- ✔️ Strategy-based, not just design-based, approach
FAQ – Rebranding in the UAE
How long does a rebranding project take?
Depending on the scope, it can take 3 to 8 weeks. Larger rebrands may take longer to allow for research, design, and rollout planning.
Can you rebrand my business in both English and Arabic?
Yes, all our rebranding services in the UAE include bilingual support to ensure cultural relevance and compliance across the Emirates.
Do you offer post-rebrand marketing support?
Yes, we can assist with marketing strategy, campaign rollout, website redesign, and social media updates after rebranding.
Ready to Transform Your Brand?
Our Rebranding Portfolio
Take a look at our previous work and feel for yourself our ability to fulfill your desires and contribute to your success as much as possible
